Category: Lead generation

The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in real estate, but also perhaps the most misunderstood. That’s why so many clients ask: “How…

When it comes to browsing listings, connecting with real estate agents, or marketing a property, Homes.com and Zillow are two of the biggest names in the game. While they might seem similar at first glance, each platform brings something different to the table, especially when it comes to tools for agents, advertising options, and user…

Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that’s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture…

Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft…

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s…

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary…

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age! With the best open house apps now available, you’ll be able to better market your properties, streamline the sign-in process, and capture more data for quality leads. With that being said, I’ve…